Ruby 40.3%

Barry Callebaut

So, What Is Ruby Chocolate?

In September 2017, scientists at the Swiss chocolate-making company Barry Callebaut announced the discovery of ruby chocolate, the first new chocolate development since Nestlé debuted white chocolate in 1930. According to Barry Callebaut, ruby chocolate is made from “ruby cacao beans,” which are found in Ecuador, Brazil and Ivory Coast. Similar to grapes that are grown for fine wine, the ruby cacao beans are influenced by their environment and thereby cultivated in specific climate conditions.

While the chocolate manufacturer has kept the details on how ruby chocolate is produced top secret, they have shared that the candy’s photo-worthy blush color and unique flavor are a result of the ruby cacao bean’s fermentation process.


What’s It Taste Like?

Despite having no added berries, flavor or coloring, ruby chocolate still tastes pretty fruity. The chocolate boasts a sweet, berry-like flavor with a slightly tart after-note. It’s completely unlike milk or dark chocolate, seeing that it’s not overly milky or bitter.

Instead, ruby chocolate blends hints of berry (most notably raspberry and strawberry) with a smooth, decadent texture. If anything, it almost tastes like a rich, berry-flavored white chocolate.


What in the World is Ruby Chocolate?

The trendy, pink-hued treat — explained.

January 27, 2020

By: Allison Underhill



Sugar, Cocoa Butter, Milk, Cocoa Liquor, Soy Lecithin, Citric Acid, Vanilla. Allergens: Contains milk, soy. May contain traces of wheat, eggs, peanuts or other nuts.

Ruby 40.3%